SEO stands for Search Engine Optimisation, which is the practice of optimising a website to improve its visibility in search engine results pages (SERPs) like Google, Bing, or Yahoo.
The goal of SEO is to make a website more attractive to search engines and improve its ranking for relevant keywords or phrases that users are searching for.
SEO should only be added to your document if it's publicly accessible and your security settings allow search engines to index it.
Why is SEO important?
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Increased Visibility and Traffic
The higher your PageTiger document ranks in search engine results, the more likely people are to find and visit it. Most users tend to click on the top results, so being visible is key to driving organic traffic. -
Credibility and Trust
Websites that appear at the top of search results are often viewed as more credible and trustworthy by users - this includes your PageTiger documents if you add SEO! -
Cost-Effective
Compared to paid advertising, SEO is a cost-effective strategy for driving long-term traffic. While it may take time to see results, the organic traffic you gain can be sustained without ongoing ad spend. -
Competitive Advantage
If you're not adding SEO, but your competitors are, they may end up attracting more visitors and potential customers. Embracing SEO can give you a friendly boost to stay competitive in your industry!
How to add SEO content
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Select the ‘Pages’ palette found to the top right of your page.
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Right click on a page and select ‘Page Properties’.
- Complete the ‘Search Engine Optimisation’ section.
How to create successful SEO
- Keyword Research
Find relevant keywords using tools like Google Keyword Planner and focus on both short-tail and long-tail keywords. - Incorporate Keywords Naturally
Use keywords in titles, headings, body content, and image alt text without overstuffing. - Internal & External Links
Link to other pages in your documents to improve SEO and credibility. - Voice Search Optimisation
Use a conversational tone and focus on longer, question-based keywords. - Create Shareable Content
Encourage social sharing by creating engaging, informative, or entertaining content. - Update Content Regularly
Keep content fresh by updating outdated information and statistics. - Track and Analyse
Use our reporting suite to monitor performance and adjust your SEO strategy based on data.
Short-Tail Keywords
Brief, general search terms typically made up of one or two words - for example "Job Vacancies", "Company Introduction".
Long-Tail Keywords
Longer, more specific search phrases, typically made up of three or more words - for example: "The latest job vacancies at CitylifeBank", or "An introduction to CitylifeBank".